About Florida Cracker Trading Company

Florida Cracker Trading Company isn’t just a lifestyle brand—it’s a way of life. Born from a deep appreciation for Florida’s history and culture, the vision began in 2001 and came to life in 2012, when brothers Ethan and Blair Hensley opened the Florida Cracker Kitchen and Trading Company in Brooksville, Florida.

Our brand celebrates the resilience and traditions of Old Florida, paying homage to the hardworking settlers who shaped our state. From our signature restaurants to our products and apparel, everything we create is rooted in the spirit of those who worked the land, herded cattle, and called Florida home.

We invite you to follow our story through our products, social media, and unmistakable Florida Cracker style. As a wise man once said, “It’s not about what you have in life, but what you’ve done in life.” Join us on this journey and celebrate the heritage that makes Florida truly special. #FloridaCrackerStyle