FLORIDA CRACKER

THE "ORIGINAL" FLORIDAN

New Arrivals

HEADWEAR

SHIRTS

ACCESSORIES

WOMENS

EDIBLES

DECALS

DRINKWARE

NEW ARRIVALS

TOWELS ARE IN!

Florida Cracker Beach Towels are a perfect addition to your day in the sun! Soft and absorbent, are sure to bring some style to your next water-side adventure!

SHOP TOWELS NOW

FLORIDA CRACKER

23' TAILGATE COLLECTION

Show your support and pride for the best college teams in the south!

SHOP THE COLLECTION
FL STATE FLAG REDFISH HAT - SMOKE BLUE/BEIGE FL STATE FLAG REDFISH HAT - MOSS GREEN/BLACK FL STATE FLAG REDFISH HAT - CAMO/BLACK BETSY TARPON HAT - CAMO/BLACK BETSY TARPON HAT - BLACK/BLACK

NEW ARRIVALS

FISH FLAG HATS

Display your love of fishing and flags with these Classic Trucker Hat patch combos. Featuring highly a detailed embroidered fish patch with flag art inside!

SHOP FISH COLLECTION NOW!

FLORIDA CRACKER

NEW ARRIVALS HEADWEAR

Get Em' Before They Are Gone!

SHOP HATS NOW
PATCH HAT - SWAMP CABBAGE - SMOKE BLUE/CHARCOAL PATCH HAT - SWAMP CABBAGE - GRAPHITE/WHITE PATCH HAT - MONKEY ISLAND - ROYAL/WHITE V67 PATCH HAT - MONKEY ISLAND - GRAY/WHITE PATCH HAT - MONKEY ISLAND - BLACK/GRAPHITE

JUST ARRIVED

CLASSIC PATCH HATS

This stylish PATCH HAT is perfect for any season, featuring an eye-catching combination of mesh backing and clean patch for a relaxed, southern look. Keep your head lookin' good and feeling comfortable!

SHOP ALL HATS

FLORIDA CRACKER

COOK SHACK SAUCES

Taste Florida Cracker's unique sauces in Cook Shack's line-up! With a selection of flavors that'll make your taste buds go wild!

SHOP EDIBLES
FLORIDA CRACKER KITCHEN

RUBS, SAUCES, BLOODY MARY MIX & MORE!

Shop our full line of Delicious Edibles and Kitchen Goods for your Home, Bar-B-Q, or Tailgate!

SALSA | SPICES | RUBS | JELLY | HONEY & SYRUP | OIL & VINEGAR | PICKLES & OKRA

FLATBILL TAN/WHITE FLATBILL WHITE/WHITE FLATBILL BLACK/BLACK FLATBILL CAMO/CHARCOAL 787 BLACK / BLACK MESH CENTER WHITE BOOT

Latest Styles

FLAT-BILL HATS

Our Classic Trucker Hats are what put us on the map. Simple, clean, and classic they're designed to accompany any outfit in your wardrobe. Show everyone you are proud to be a Floridian.

Shop Flat-bill Hats Shop All Hats

FLORIDA CRACKER

THE "ORIGINAL" FLORIDIAN

With a lifestyle driven by the roots of Old Florida, the Florida Cracker Culture takes you back to a more simple time in life where everyone is treated like family with true southern hospitality. 

IN GRITS WE TRUST

The Florida Cracker Trading Company is more than a Lifestyle Brand its a way of Life.

Starting with just an idea in 2001, Florida Cracker came to life in 2012. Two brothers Blair & Ethan Hensley opened Florida Cracker Kitchen in Brooksville, Florida. It was soon after the Taproom and Florida Cracker Trading Company were in business too. Our logo "aka" The Upside-down cowboy boot soon started showing up through the surrounding cities and quickly spread throughout the state. Today, don't be surprised if you see The Boot on a car passing you, wherever your travels take you!